Unlocking Market Insights for Future Growth
Nidhoggr Mead is a bold, full-flavored, high-strength mead that was quickly gaining awareness after an appearance on Dragon’s Den. As the brand experienced growth, they sought to deepen their understanding of their market and audience to inform future product development. That’s where Narrabeen stepped in.
Leveraging our strategic expertise via our strategic partner, we commissioned in-depth online research and conducted a brand workshop to deliver a comprehensive audience profiling project. This included identifying potential consumer segments, analysing their attitudes, beliefs, and behaviours, and exploring societal and cultural trends that could shape demand.
Armed with these insights, Nidhoggr Mead was able to approach retailers with confidence, backed by a clear vision of their audience and market potential.
